Professional Experience

Bob is a principal in the firm’s Marketing Services Group. His responsibilities include implementing and managing online marketing programs that are focused on building awareness and driving customer acquisition.

Areas of Expertise

  • Strategic planning
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Online lead generation
  • Website project management

Education and Certifications

  • Kent State University, Bachelor of Science in public relations
  • Skoda Minotti Leadership Development Program (2013 – 2015)
  • HubSpot certified
  • Inbound certified
  • Certified trained in SEO through the SEMPO Institute
  • Google AdWords professional

Professional Associations

  • Bob has been an active speaker and presenter with the Association for Accounting Marketing

Awards

  • Association for Accounting Marketing – Marketing Achievement Awards: Best Proposal; Best Online Greeting Card; Best Online Advertising Campaign
  • Skoda Minotti Delivering on the Promise Award, 2009

Community Involvement

  • Bob is active in the community, volunteering for the Hillcrest Meals on Wheels program. Additionally, Bob works closely with the public relations program at Kent State University as an advisor for the school’s Public Relations Campaigns course.

Questions? Contact Bob Goricki by filling out the form below.