March 7, 2014 – Cleveland, Ohio – Bob Goricki, Senior Online Marketing Manager in Skoda Minotti’s Strategic Marketing department recently attained the full inbound marketing certification by HubSpot, the industry’s top marketing software platform.

“By achieving the HubSpot Inbound certification, Bob is able to help clients not only drive traffic to their website, but also generate targeted and qualified leads. This allows the company to become more interactive with the client or client-prospect and ultimately, build and grow their business,” said Jonathan Ebenstein, Managing Director / Partner, Marketing Services.

HubSpot's Inbound Certification is a two-part test with nine classes covering the best-practice elements of inbound methodology including:

Goal planning and strategy

  • Buyer personas
  • Attracting website visitors
  • Converting website visitors into leads
  • Converting website leads into customers
  • Analyzing website results

The test also measured Goricki’s understanding of how to create an effective inbound marketing campaign, adopting and adhering to HubSpot guidelines and demonstrating that the HubSpot methodology has been applied consistently over a defined period of time.  Topics covered in practicum included:

  • Search engine optimization of firm website
  • Email campaign performance
  • Social media campaign execution
  • Attracting new visitors and converting them to leads from firm website
  • Tracking results and comparing to competitors

Goricki has been with the Strategic Marketing group for eight years and has been instrumental in building successful inbound campaigns for many clients as well as the firm.

Inbound marketing is one of many offerings within the Strategic Marketing group; their services focus on connecting clients’ brands to their customers through creative, strategic and results-driven marketing processes that increase brand recognition, build customer loyalty and drive sales over the long-term.

To learn more about inbound marketing or the services of the strategic marketing group, visit or call 440-449-6800.

Skoda Minotti is a business advisory firm with a history of guiding clients’ economic and professional success. Clients include privately-held businesses, public companies, individuals, partnerships and corporations. Along with its renowned accounting, financial and tax services, Skoda Minotti offers a unique complement of advisory services including information technology, strategic marketing, professional staffing, wealth management, risk advisory services, and valuation and litigation advisory specialties to further advance the growth and success of its clients. Skoda Minotti, headquartered in Cleveland, Ohio, has offices in Cleveland, Akron, and Westlake, Ohio and Tampa, Florida, and is an independent member of the BDO Seidman Alliance. Learn more at

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